Friday, April 16, 2004

I GOT YOUR ENTERPRISE SOLUTION RIGHT HERE Is this a joke? Here's a story, no doubt cribbed from a press release, that describes the company "Smart OnlineĀ®" as "a leader in web-delivered business-critical software for small businesses." Does that say anything at all that has any meaning? Does it say nothing more than you have to download our software, which we think is useful for small business? Is it networking software, word processing, accounting, billing, credit card processing, presentation, database, business world cliche generator? Who knows. You'd think if you were issuing a press release about something wonderful you'd done, you wouldn't mind being clear about what your great product is. Oh well. To many silly cliches in software speak, while we legal types have been trying out plain English for a few years now. And we like it.

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